YouTube starts testing ads on Shorts as competition from TikTok heats up

YouTube starts testing ads on Shorts as competition from TikTok heats up

YouTube starts testing ads on Shorts as competition from TikTok heats up



What you need to know

  • Google has begun testing ads on YouTube Shorts.
  • The company has introduced ads as another way to help monetize content for creators.
  • The ads will likely promote app installs and 

Google may have missed analyst expectations when it released its Q1 2022 earnings report on Tuesday, but the company still saw growth across its services, particularly with YouTube ads. The streaming platform saw 14% revenue growth year-over-year, and Google now is hoping to extend this growth to its YouTube Shorts as well.

On Tuesday, Google’s chief business officer, Philipp Schindler, stated that the company was in the process of testing monetization on Short and that it was excited about the opportunities this brings for consumers, creators, and advertisers. “We’re testing ads on Shorts with products like App Install and video action campaigns,” Schindler said during the earnings call. “And while it’s still early days, we’re encouraged by initial advertiser feedback and results.”



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