When is Prime Day 2020?


It almost seemed as though it wouldn’t be happening, but a new leak points towards a potential date for Prime Day 2020. Read on to find out more.

Given that we’re well past the year’s halfway mark (and plans for 2021 are becoming a thing), I think it’s fair to assume that most consumers would have assumed that Amazon Prime Day would be taking a year off. After all, the biggest sale of the year – Black Friday – is only just around the corner.

Despite these misgivings, a new leak appears to show that Amazon isn’t quite ready to throw in the towel just yet, so before the event kicks off, here’s everything we currently know about Prime Day 2020.

Remember to bookmark this page to be up to date with all Prime Day announcements.

When is Prime Day 2020?

Spotted by T3, one of Braun’s advertising campaigns may have let it slip that Amazon Prime Day could be taking place in mid-October. In the shared press material, the opening statement for the campaign states “In mid-October, Braun will be taking part in Amazon Prime Day”. If that’s not a decent clue as to when Prime Day will finally occur, I don’t know what is.

This piece of news also corroborates a previously leaked email from Amazon, giving a placeholder date of October 5th to third-party sellers. As reported by CNBC, the placeholder date was meant to assure partners that Prime Day would still be taking place, but that internal discussions were still ongoing as to the exact date for the annual sale.

It’s also worth pointing out that Amazon’s Prime Day page has been updated with a new banner, confirming that there will in fact be a Prime Day in 2020 after all.

Prime Day 2020

Prime Day 2020 vs Black Friday 2020

Every year the Black Friday sales – which rocks both high street and online retailers – falls the day after US Thanksgiving. Unlike Prime Day, Black Friday is not just exclusive to Amazon Prime members, with a ton of retailers throwing their deals into the mix, including the big dogs like Currys PC World, Argos and John Lewis & Partners.

Of course, when Prime Day runs, there are plenty of anti-Prime Day sales going on, bringing excellent prices to undercut and steal away customers from Amazon. When it comes to the two major sales events though, the important thing to note is Amazon is a big player in both, so having the two events too close together could cause issues to supply and margins. Considering the online marketplace is trying to turn business around since coronavirus hit the economy, Prime Day 2020 falling any later than September could wreak havoc for Amazon.

When should I sign up for Amazon Prime?

If the mid-October date rings true, then it might be time to start thinking about signing up for the 30-day free trial of Amazon Prime. Of course, if you want the most bang for your buck, it’s probably best to hold off until just before the sale kicks off, as your free trial will no doubt run through some of the pre-Black Friday discounts as well.

Still, as most of us have become accustomed to working from home, having an Amazon Prime membership can be a lifesaver. If you need a wireless mouse or a new monitor with just a day’s notice, then Amazon Prime is one of the few services out there that can actually deliver within that time frame.

When you’re an Amazon Prime Member, you’ll also have access to a ton of different services including Prime Music and Prime Video. If you’ve yet to watch it, I highly recommend diving in a binge-watching session of The Boys  – the second season of the Prime Video exclusive has just premiered, and it’s a must-watch.


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I'm Malkit singh rataul.

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