After nearly a decade of leaks, rumors, and speculations, Samsung unveiled its first commercial foldable device in 2019. Since then, it has launched new foldable phones across three generations and two different lineups: the Galaxy Z Flip compact clamshell device and the Galaxy Z Fold book-like foldable for productivity.
Samsung launched the third generation of foldable devices earlier this year, and the technology really took off. The Galaxy Z Flip 3, in particular, appears to be very successful, as the clamshell form factor guarantees a lower entry-level price to this emerging, exciting new technology.
But more importantly, Samsung has revealed today that the Galaxy Z Flip 3 has become the main driving factor behind new customers joining Samsung’s ranks. Even more so than other established brands such as the Galaxy S and Galaxy Note.
The Galaxy Z Fold 3 and Z Flip 3 bring people aboard Samsung’s ship
The Galaxy Z Flip 3 is a great device, and it turns out to be a fantastic marketing tool because it’s brought more people on board with Samsung’s mobile ecosystem than the Galaxy Note 20 and the Galaxy S21.
According to Samsung, the Galaxy Z Flip 3 has convinced 150% more customers than the Galaxy Note 20 to switch OEMs and sign up with Samsung. And compared to the Galaxy S21, the Galaxy Z Flip 3 appears to have brought 140% more people on board.
Previous reports indicate that global foldable phone shipments surged in Q3 2021 thanks to the popularity of the Galaxy Z Flip 3 and the Galaxy Z Fold 3, with the Z Flip 3 alone capturing 60% of the entire foldable phone market.
Samsung attributes the success of its latest foldable phones to advancements such as the IP rating for dust and water resistance, the addition of an S Pen to the Galaxy Z Fold 3, and that each of these devices offers a unique user experience that caters to different types of customers.
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