The Japanese company accounts for a tiny percentage of the global smartphone market, while market research from IDC and other companies continues to bundle it into the ‘Others’ category.
However, there are no signs Sony has any plans to stop making phones. The company still has a core group of loyal fans, while simplified product lines have allowed it to focus on fewer products of (hopefully) higher quality.
Sony launched four phones in 2021, with the Xperia 1 III, Xperia 5 III and Xperia 10 III joined by the camera-focused Xperia Pro-I later in the year. We’re yet to see any new handsets in 2022 so far, but it looks like that’ll change soon.
The next Xperia event has been confirmed for May, and one of the new phones we’ll see is all but confirmed. Here’s everything you need to know
When is the Sony Xperia launch?
Sony has confirmed that the Xperia launch will take place on Wednesday, 11 May 2022:
— Sony | Xperia (@sonyxperia)
April 27, 2022
Here’s how that translates to other key locations around the world:
- 12am PDT (US West)
- 3am EST (US East)
- 8am BST (UK)
- 12.30pm IST (India)
- 5pm AEST (Australia East)
It’s not clear exactly how long the event will last, but it’s likely to be relatively brief. Sony launched three Xperia handsets in around 35 minutes last year.
How to watch the Sony Xperia launch live
Sony is livestreaming the event around the world on its official Xperia YouTube channel. We’ve embedded the video above, or head straight to YouTube if you’d prefer.
There’s no indication it’ll be available to watch elsewhere, but the stream may be embedded into other websites.
What to expect from the Sony Xperia launch
Unlike many other phone makers, Sony only releases a few phones each year. That makes predicting which will be announced at its May event much easier.
But the company has also released a trailer for the event, which all but confirms we’ll be seeing the Xperia 1 IV (Mark 4):
Sony might give it a new name, but make no mistake: this will be a successor to the Xperia 1 III. Rumours suggest it’ll stick with the same core design and features, with upgrades including the Snapdragon 8 Gen 1 chip, more RAM, a bigger battery and faster charging. However, plenty of key specs remain a mystery.
The whole event may be dedicated to the Xperia 1 IV, but a more likely scenario is that Sony’s more affordable handsets will also be unveiled. Specifically, we’re talking the Xperia 5 IV and Xperia 10 IV. A smattering of rumours gives a rough idea of what to expect from both phones.
However, there may be a significant delay between announcement and release once again. Sony’s main 2021 phones didn’t go on sale for several months after the April event.
One device we aren’t expecting to see is a follow-up to the Xperia Pro-I. That device only became available late last year, so it’s too early for a successor.
Don’t want to wait for new Xperia phones? See the best Sony handsets available right now.