The company had a market share of 18% in Western Europe by the end of Q2, down a whopping 24% year-on-year. Samsung was one of the few major tablet brands that lost ground to Apple and Lenovo in Q2. Other tablet OEMs with a declining influence were Huawei and Amazon.
Apple and Lenovo have leaped ahead of Samsung
According to market watcher Canalys, Samsung lost a lot of ground to Apple in Western Europe, where the latest M1-powered iPads proved to be very popular. The company’s tablet shipments were up 73% year-on-year. Apple had a market share of 36% by the end of the second quarter.
Meanwhile, Lenovo took second place on the podium, leaving the bronze medal for Samsung to pick up. Lenovo’s tablet shipments were up 87% year-on-year, with the company holding 20% of the market in terms of shipments in Q2 — 2% more than Samsung.
Huawei and Amazon were in the same boat as Samsung. Their shares in Western Europe have dropped by 38% and 15% year-on-year, respectively.