New bipartisan bill targeting Google’s digital ads business may arrive this week

New bipartisan bill targeting Google’s digital ads business may arrive this week

New bipartisan bill targeting Google’s digital ads business may arrive this week



What you need to know

  • A bipartisan group of U.S. senators wants to rein in Google’s dominance in the digital advertising market.
  • This week, legislators may introduce a new bill aimed at Big Tech’s online advertising business.
  • If the bill becomes law, Google and other tech giants will be forced to sell parts of their ad operations.

Google’s dominance in the digital advertising market has often been the target of various antitrust probes both in the United States and abroad, and a new bill set to be introduced as soon as this week could loosen its grip on the murky world of online ads.

Citing people familiar with the matter, Bloomberg reports that a bipartisan group of U.S. senators plans to introduce new legislation aimed at breaking the stranglehold Google and other tech giants have on the digital ad market. The bill could arrive later this week.



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