Of course, as editors, we are by no means acting in a united voice when it comes to the next iPhone. Even though we’re all aware of the importance of the Apple smartphone, there are still Apple fans as well as Apple skeptics at NextPit. For this very reason, I fired up the editorial camera and asked everyone present for their opinion on the iPhone 13. Roll the film!
What’s my opinion about the next iPhone?
Even though I love to sit in front of cameras at every opportunity, I would like to approach this particular video session differently. Instead, I want to give you my expectations about the iPhone 13 in writing. By doing so, I’d like to take an approach that differs a bit from my colleagues. I want to focus less on the hardware and more on what the iPhone 13 means to a lot of people.
If you don’t have an iPhone, you don’t have an iPhone.
This phrase from the iPhone 4 commercial is almost as famous as Apple itself. While to many this phrase is simply a marketing lie, I see it as an advertising slogan that is truthful to the core to ever escape from a marketing department. This is because as for me, the phrase sums up what Apple is all about. It’s not about hardware, it’s about …. well, the iPhone! And you cannot understand that unless you’ve been hooked on Apple products yourself.
Problem: The ecosystem
Basically, the “iPhone itself” is only a small part of the Apple experience. To prepare myself for the iPhone 12 Pro Max, I would have had to use an older model for an extended period of time, purchase a MacBook, get used to numerous services, and also get familiarized with iOS. Only then would I have understood what exactly is so awesome and innovative about the iPhone 12 Pro Max. Even then, I would still have lacked the positive experience of Apple support, the anticipation of a fair number of keynotes, and possibly even giving the first positive customer feedback after a job has been completed via a MacBook.
My point is: Apple sells technology that comes with certain lifestyle habits within a closed ecosystem. And I simply haven’t given myself fully into the experience, so I can only provide you with a relatively compact summary of my expectations for the iPhone 13.
My expectations for the iPhone 13
Nothing – I have no expectations for the iPhone 13! Because I can only compare the iPhone as a smartphone itself with other models. It is in this department, just like every other year, it will rank alongside the current crop of Android flagships and perhaps even rope in a new user into the Apple ecosystem. That’s perfectly fine, and I’ll gladly type overview pages on the new iPhone or a few iOS tutorials for those people.
My own life will not be affected by the release of the iPhone 13. I’m too reluctant to get involved so deep into the Apple ecosystem in order to really enjoy the benefits of Apple’s smartphones. Without any intention of offending Apple fans among us, the idea of becoming so accustomed to a particular company that other options are no longer serious alternatives worries me. This isn’t because I don’t find Apple’s smartphones beautiful and innovative.
Rather, it’s because I don’t yet feel like devoting myself to an entire product ecosystem that I’ll be comfortable with for years to come, simply because we all know:
If you don’t have an iPhone, you don’t have an iPhone!
With these rather philosophical thoughts concerning the launch of the iPhone 13, I’d like to recap some of the most important articles on NextPit concerning the Apple iPhone. After all, if you are interested, we want to provide you with good and comprehensive coverage as much as possible surrounding the Apple iPhone.
Furthermore, I am curious about what you expect from the next iPhone. For that, the comments’ section is open for everyone to contribute their two cent’s worth about the matter while I remove the camera feed in the NextPit video room. But wait, isn’t there another big launch coming up soon? Feel free to let me know what you think about video insights in such a format in the newsroom? Are you ready to check out our take about the upcoming Pixel 6?