— Google SearchLiaison (@searchliaison) October 14, 2021
Previously, whenever you searched for something on Google and got to the end of a page, you would see a “See more” button to see more results. Now, with continuous scrolling on Google search on mobile, you’ll see search results being loaded continuously. The change is only available in the United States for most English-language for now. It will be supported on the Google search mobile app on both iPhone and Android. There’s no word on mobile browser-based search, for now.
Google says that this move could help users who’re looking for a “variety of ideas or inspiration” on a particular topic, instead of just quick answers. Nonetheless, this is only a change to how Google search displays results, and not how it functions. From a business point of view, this will also result in Google showing more ads to the users. The rollout will begin starting today, with users starting to see changes in the coming weeks.