According to an official report from EA itself, the company is willing to drop the FIFA branding from the future versions of the virtual football game to “create the best experiences for football fans everywhere.” The company says its goal is to build an authentic virtual footballing experience, and that its licensing partners are important in making that happen. This is the reason why you’re able to play UEFA Champions League, Premier League, and other leagues on the FIFA titles.
However, the company is planning to drop the FIFA branding. EA says its FIFA name branding license is different than licensing for, say UEFA Champions League or the FA Cup. What it means is that even if EA drops the FIFA branding, you’d technically be able to play as your favorite teams and with your favorite players — players are a part of FIFPro license that’s different than FIFA branding.
In other words, dropping the FIFA branding will result in more funds being available for negotiating licenses for individual leagues, teams, or players. The company plans to invest in the resources that are “most meaningful” to players, rather than the names. The company hasn’t announced the name it has in mind to replace the FIFA branding.
Recently, FIFA’s competitor PES also announced the name change from PES to eFootball. But recently launched eFootball 2022 hasn’t been received very well due to not-so-good graphics.