According to a teardown analysis conducted by TechInsights, the build cost of a brand new 256GB storage iPhone 13 Pro is exactly $570. This figure represents a 4% increase over the 256GB iPhone 12 Pro’s bill of materials which is estimated at $548. For reference, a 256GB iPhone 13 Pro has an MSRP of $1,099. This means the bill of materials attributes to 52% of the phone’s final cost without factoring in other expenses like R&D, marketing and transportation, but also Apple’s economy of scale.
The new A15 Bionic chipset, NAND flash memory and display subsystem are the key drivers of the increased production costs. The ongoing chipset shortage has surely attributed to the rising costs of sourcing components for the new iPhones. The report also shows the estimated build costs of 256GB storage Samsung Galaxy S21+ which come out to $508 while its MSRP on Samsung’s website is $1,050.