Netflix could soon start cracking down on password sharing. The company has started showing messages to some Netflix subscribers using a “borrowed” password that “If you don’t live with the owner of this account, you need your own account to keep watching.”
To continue watching, subscribers need to confirm the account by entering a verification code that will be sent to the linked email address or mobile number.
As The Streamable reports, Netflix right now is only testing the account verification prompt on TVs.
A Netflix spokesperson told The Streamable, “This test is designed to help ensure that people using Netflix accounts are authorized to do so.”
It is not clear how Netflix is determining whether multiple viewers using one account are in the same household or not.
It is unclear when and how Netflix plans on rolling out an account verification prompt for all its subscribers. It is also unclear if the company has taken this step to crack down on password sharing or for other reasons.
[Via The Streamable]