The latest data from Counterpoint Research estimates that Apple shipped 12.9 million Apple Watch Series 6 and Apple Watch SE units in Q4 2020. The company also managed to remain the market leader despite smartwatch sales remaining flat in 2020 due to the pandemic.
The Apple Watch Series 6 and Apple Watch SE combined accounted for 40% of the total smartwatch market share in Q4 2020. Apple managed to increase its market share by 6% as well and remained the clear leader.
Huawei reported the largest increase in its smartwatch shipments. It shipped 11.1 million smartwatches in 2020, up from 8.7 million units in 2019. This represents a growth of 26%, higher than the 19% growth reported by Apple. The company’s performance is even impressive when one considers the various US sanctions imposed on it.
The report also states that consumer preference has shifted towards more expensive watches, with Apple, Samsung, and Garmin forming the bulk of the sale. The $300+ smartwatch segment grew by 8%, with Apple dominating the category and enjoying over 70% market share in this price range.
While the COVID-induced lockdown definitely affected smartwatch sales, the Apple Watch has still done fairly well for Apple. The entire smartwatch industry should rebound in the second half of 2021 as economies worldwide open up and the various movement restrictions are removed.
[Via Counterpoint Research]