Instagram’s TikTok clone, Reels, has officially launched last August, but so far it’s only been available in the main Instagram app. From today on, however, you can also find Reels inside Instagram Lite in India.
As with all of Facebook’s Lite apps, this one is designed to be less data intensive and also use less resources on your phone, so it’s perfect for people who either have lower-end devices or small data plans, or both.
Reels is a feature that lets you record and edit 15-second multi-clip videos with audio, effects, and a bunch of creative tools. If that sounds familiar to every TikTok user out there, it’s because it should. Facebook and its various properties have never been shy about wholesale aping of successful features from other competing apps – Snapchat in particular has been copied a lot, and because of the reach of Facebook’s apps, its copies may end up being more successful than the originals. It still remains to be seen if that will be the case in the Reels vs. TikTok battle, but Instagram sure seems serious about Reels.
Instagram Lite, while gaining the Reels feature, still doesn’t have IGTV or Shop. And while you’ll be able to watch Reels in Instagram Lite, you still can’t create them there – you need the main app for that. But maybe the company is betting that more people would be willing to switch to that after seeing all these Reels, if that gets them to want to make their own.
The addition was apparently expedited for India, because of the traction Reels is seeing there, as well as the early adoption of the new Instagram Lite app, which has been available since September.