At the beginning of this year, rumors started swirling around that Apple was in talks with several carmakers for manufacturing the Apple Car, with Hyundai-Kia in the lead. That partnership talks fell through as confirmed by Hyundai with Apple now looking at all available options.
The latest rumor says that Apple had approached Nissan a few months ago for a potential Apple Car partnership. There were “brief” negotiations between the two companies, though the talks did not reach a higher level as they both disagreed on a lot of key metrics of the vehicle. Nissan was worried that it would end up becoming a hardware supplier to Apple as the Apple Car is only expected to feature the Cupertino company’s branding. Nissan’s COO Ashwani Gupta also said in an earnings presentation that while Nissan is open to partnerships, it won’t change the way it makes cars for this. The company has its own customer base to cater to.
Apple is seemingly looking for an Apple Car manufacturer, with the company intending to design the vehicle in-house. While the company has the expertise to do the latter, it does not have the resources to manufacture vehicles on a scale, and setting up a production unit could end up costing it billions of dollars.
[Via Financial Times]