TikTok was the top-grossing app on iOS for December

TikTok was the top-grossing app on iOS for December

U.S. investigations of TikTok gather steam.
TikTok had a very strong 2020.
Photo: Kon Karampelas/Unsplash CC
TikTok, the ultra-popular short-form video app, finished 2020 on a high note as the top grossing non-gaming app of the month. According to app analytics platform Sensor Tower, TikTok pulled in $142 million in user spending in the month, across both iOS and Android.

That’s 3.3x the revenue it made in December last year. The overwhelming majority of this money (86%) came from China, where TikTok is known as Douyin. The United States was in second place, accounting for 7% of the revenue.

In second place on the list — both in terms of overall revenue and specifically on iOS — was YouTube with $95 million in gross revenue.

While this particular Sensor Tower report doesn’t break down the revenue split between iOS and Android, iOS pulls in significantly more money for developers than Android. That’s despite the fact that it represents a smaller number of handsets.

TikTok throughout the year

Looking back at Sensor Tower’s reports for the year, TikTok was consistently the top-grossing app. It came in at the number one slot in eight months out of 12. Its lowest ranking month was January 2020 when it came in at the no. 6 position. By February it had climbed to the no. 3 spot. In March it was the no. 2 app after YouTube. After that it remained number one for every month except August when it was briefly overtaken again by YouTube.

The interesting thing about TikTok’s 2020 has been that, while it’s been extraordinarily successful, it has also been a turbulent year for the platform. President Trump spent much of the year trying to get it unsuccessfully removed from the App Store. This was supposedly for alleged security reasons. In August, TikTok CEO Kevin Mayer resigned after just three months at the helm.

At the start of 2021, TikTok feels like it’s in a great place to continue its string of successes. Buoyed by strong user reviews and more growing mainstream awareness (bolstered by emerging TikTok superstar influencers like Charli D’Amelio), the app is in a very strong position.

Source: Sensor Tower

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