This potential ambit is in line with initial industry rumors about the Galaxy S21 pricing, if only just barely. Yet the implication of such a price level remains quite significant, seeing how the Galaxy S20 debuted at the equivalent of $999 earlier this year.
Has the Galaxy S line reached its absolute price ceiling?
An $899 introductory price would make the Galaxy S21 the cheapest “founding” member of the said premium smartphone family since the Galaxy S7 launched at 836,000 won – which amounted to just over $750 four years ago. So, not accounting for any Lite variants, fan editions, and the like.
It’s still too early to speculate how a 10% lower pricing point will reflect on Samsung’s bottom line. Assuming it ends up being accurate, of course; though that seems all but confirmed, at this point. Regardless, it would appear the Galaxy S family hit its price ceiling with the 2020 generation. Whether it would have still done so if a global pandemic hasn’t taken hold is difficult to ascertain going off on today’s data – but also pretty much irrelevant.